About Marcia Riefer Johnston

Author of "Word Up!" and "You Can Say That Again"

Empower Your Team to Write with One Voice While Still Sounding Like Themselves

As long as companies are full of people, and as long as people insist on having separate personalities and distinct voices, companies need to take action to empower their content teams to write with one voice. Check out this free recording of my webinar “Empower Your Team to Write with One Voice While Still Sounding Like Themselves.” Continue reading

How to Write the Kind of Descriptions Your Readers Crave

Your readers crave descriptions so compelling that they see, smell, touch, hear … experience what you’ve put into words. Whether you write fiction or nonfiction, for pleasure or for pay, Ali Shaw’s new video explains how you can meditate your way to the descriptive details that may be eluding you. Continue reading

Do You Feel Bad or Feel Badly?

I admit it: I’m thrilled to see my latest article published today on Mignon Fogarty’s Grammar Girl blog. Loved what I learned in researching this piece. If you nerd out on language, you’ll find some brain candy in here beyond the simple answer to the headline’s question. Dig in, and let me know what you think! Continue reading

Writers, How Much Should You Leave Unsaid?

I chopped off the first four paragraphs, massaged the middle, and refashioned and refashioned the ending—oh, how I wanted to say things there!—until nothing remained but what had happened. Continue reading