Welcome to the concise-writing game, Tighten This! Here’s Challenge Sentence 2:
It is highly unusual to discover a person who has never told a fib.
Your revision: _______________________ [Scroll to the bottom and put your revision in a comment. To be considered for galaxy-wide glory, respond by Friday, June 12.]
For guidelines, see “How to Play.”
For my favorite concise-writing technique, see “Write Tight(er): Get to the Point and Save Millions.”
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Last Week’s Challenge Sentence
The judges (my husband and I) have arrived at a split decision on the winning revisers of last week’s Challenge Sentence. Since these exercises have no context—and since writing and editing decisions depend on the context—we can’t defend either revision over the other beyond the classic “Oh yeah? OH YEAH?” defense. So we declare the winner … both. (Did we pick correctly? See “How to Play.”)
Winners: Melissa and Chad (with honorary mention to Pat Bradley-White, whose revision matched Chad’s)
Last week’s Challenge Question: If you are entertaining the expectation that you will effectively achieve a measure of success with your content-marketing program, you may want to consider a shift in your thinking: think of it as relationship building instead.
Melissa’s revision: Content marketing? Forget success. Build relationships.
Chad’s revision: Successful content marketing builds relationships.
Word-count reduction: 83% (Melissa) and 86% (Chad)
Hypothetical translation savings: $1,875,000 (Melissa) and $1,937,500 (Chad)
(How did I arrive at this translation formula? See “Write Tight(er): Get to the Point and Save Millions.”)
Why Play This Game?
Reducing word count doesn’t guarantee better writing. Cutting unneeded words does. This game builds your skill at cutting unneeded words. That skill might even save your organization beaucoup bucks.
But those aren’t the reasons we play this game. We play it because few things in life compare to the fun and satisfaction of playing with words.
If you’re nodding your head, you probably have friends who feel the same way. Why not invite them to play, too?
Want to play Tighten This! every week? Want a shot of fun while building your concise-writing skills with word-loving friends? Want to edify your inner editor? Subscribe to my blog under the heading “Sign Up!” (above right or, on a mobile device, all the way at the bottom). Then, each time I publish a post, you’ll receive an email.Google+