Was it a confusing icon? Was it a term used on different screens to mean different things? Was it a layout that could have been more logical? I don’t remember what I was pointing out to the product manager in charge of this device-in-development, but his reply seared itself onto my psyche. He might as well have said “Customers be damned.”
What he said (did he shrug?) was this: “People will get used to it.”
Maybe he thought the fix would have cost too much or would have delayed delivery. Business decisions involve trade-offs. I get that. What burned — a company’s brand is called a brand for a reason — was the unmistakable couldn’t-care-less attitude toward the user experience.
Some writers have a similar attitude toward their readers. The attitude sounds like “They’ll know what I mean” or “They’ll figure it out.”
True. They will. They’ll also figure out that the writer figured they would.Google+