Don’t take life too seriously, this book seems to say. We might as well have the audacity to laugh. Continue reading
Tom Robbins and the audacity of humor
Category Archives: Uncategorized
Words for People
I’ve been thinking about language that dehumanizes. I call myself out here as a hypocrite. Continue reading
How to Choose Your Words on the Web? Put Them to the Test
Even a slight change in wording can alter your text’s impact on a given audience—and not always in the way you’d predict. Continue reading
Be-Verb Bumper Stickers Make a Comeback
A car pulled up next to my Prius at a stoplight in downtown Portland. The driver opened her window and asked, “What does your bumper sticker mean?” Through my passenger window, I told her that it means to look for verbs like “is” and “were” and “are,” and then consider how you might reword to make the writing tighter and more impactful. “You made my day,” she said. Continue reading
Hemingway’s Style and Today’s Business Writer
My commitment to writing traces back to the moment I discovered “The Hemingway Reader.” It’s one of the books I’d grab if our house were on fire. The observations and excerpts in Charles Poore’s foreword have shaped my writing efforts in journalism, playwriting, fiction, poetry, technical writing, marketing writing—every kind of writing I’ve ever done. Continue reading
How Do a Bunch of People Write with One Voice?
The trouble with companies is that they’re full of people, and people insist on having unique personalities and distinct voices. It’s no wonder that, when we take an honest look at our content, issues of consistency and tone of voice invariably creep into our conversations. Continue reading
Want to Write Well? Open a Doerr
Want to write masterfully? Read masterful writing. For example, open a Doerr—something written by Anthony Doerr, that is. Continue reading
Yes, You Can Jump-start a Car with a Prius: A Technical-Communication Hero Story
How often does a technical communicator get to be the hero? I got my chance recently. Well, the real hero is a mindset that I share with all technical communicators. Here’s what happened. Continue reading
How Many Prepositions Can You Use in a Row? Or … When Is a Preposition an Adverb (or a Verb Particle)?
How many prepositions can you use in a row? Or … when is a preposition an adverb (or a verb particle)? Continue reading
Empower Your Team to Write with One Voice While Still Sounding Like Themselves
As long as companies are full of people, and as long as people insist on having separate personalities and distinct voices, companies need to take action to empower their content teams to write with one voice. Continue reading