They Couldn’t Wait to Get Their Hands on “Word Up!”

Posted on October 14, 2012 by Marcia Riefer Johnston

Last modified: April 19, 2020

The 100 attendees at last week’s Content Strategy Workshops in Portland were treated to complimentary prerelease copies of Word Up! courtesy of workshop organizers Rahel Bailie and Scott Abel, The Content Wrangler.

Rahel Bailie fights Scott Abel’s executive assistant, Trey DeGrassi, and an unidentified workshop attendee for a copy of “Word Up!”

Workshop attendees Jennifer DeAngelo, Philippe Kéroack, and Lisa Trager manage to get a hold of copies.

Brenda Huettner will take home some workshop swag.

Taking a moment to relax with me, Scott Abel holds “Word Up!” in print for the first time. If you read nothing else, read his foreword.

The battle rages on.

6 thoughts on “They Couldn’t Wait to Get Their Hands on “Word Up!””

Mark Jaeger on October 14, 2012 at 9:47 pm said:

Oh, the humanity! Another writer causing a lack of civility in society.
Marcia Riefer Johnston on October 14, 2012 at 9:52 pm said:

🙂
Amy Reyes on October 15, 2012 at 7:34 pm said:

I love this post! Congrats!
Marcia Riefer Johnston on October 15, 2012 at 8:25 pm said:

Thanks, Amy. I credit Rahel with setting the tone.
Gwyn Mauritz on October 19, 2012 at 6:33 am said:

So cool! Good job, Marcia!!!
Marcia Riefer Johnston on October 19, 2012 at 4:47 pm said:

Thanks, Gwyn. We had fun with this story. Can’t wait for the official book to come out (including glossary and index) in April.

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