The trouble with companies is that they’re full of people, and people insist on having unique personalities and distinct voices. It’s no wonder that, when we take an honest look at our content, issues of consistency and tone of voice invariably creep into our conversations. Continue reading
Tag Archives: Tone of voice
Empower Your Team to Write with One Voice While Still Sounding Like Themselves
As long as companies are full of people, and as long as people insist on having separate personalities and distinct voices, companies need to take action to empower their content teams to write with one voice. Continue reading
Help Your Organization Find Its Voice [video]
What is this thing called voice? Why should anyone care? How can an organization speak with one voice, or with an approximation of consistency anyhow? Marcia has some answers for you, spoken in her own voice. Continue reading