Writing Rocks
Word Up!

“Marcia Riefer Johnston has packed this volume with nuggets of wise advice. Any aspiring writer would be wise to mine them.”

— Jack Hart, author of A Writer’s Coach
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Tag Archives: Tone of voice

How Do a Bunch of People Write with One Voice?

Posted on November 1, 2018 by Marcia Riefer Johnston

The trouble with companies is that they’re full of people, and people insist on having unique personalities and distinct voices. It’s no wonder that, when we take an honest look at our content, issues of consistency and tone of voice invariably creep into our conversations. Continue reading →

Tagged Tone of voice, Voice, Voice and tone

Empower Your Team to Write with One Voice While Still Sounding Like Themselves

Posted on December 13, 2017 by Marcia Riefer Johnston

As long as companies are full of people, and as long as people insist on having separate personalities and distinct voices, companies need to take action to empower their content teams to write with one voice. Continue reading →

Tagged Tone of voice, Voice, Voice and tone

Help Your Organization Find Its Voice [video]

Posted on January 4, 2016 by Marcia Riefer Johnston

What is this thing called voice? Why should anyone care? How can an organization speak with one voice, or with an approximation of consistency anyhow? Marcia has some answers for you, spoken in her own voice. Continue reading →

Tagged Editing, Sentences, Syntax, Tone of voice, Voice, Voice and tone, Word choice, Writing

By Marcia Riefer Johnston

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Word Up!
Want to write more powerfully? You've come to the right book. Word Up!--an eclectic collection of essays, more inspiration guide than style guide--serves up tips and insights for anyone who wants to write with more umph.
Written by: Marcia Riefer Johnston
Published by: Northwest Brainstorms Publishing
Date published: April 27, 2013
ISBN: B00CYSB2IK
Available in Ebook Paperback
You Can Say That Again
A light look at how we fill our writing, our speech, and our thoughts with needlessly repetitive (okay, just repetitive) words. Includes a list of 750 redundant phrases we hear and use--say it ain't so!--every day.
Written by: Marcia Riefer Johnston
Published by: Northwest Brainstorms Publishing
Date published: April 6, 2015
ISBN: B00VSBRB0M
Available in Ebook Paperback
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