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— Carolyn Kelley Klinger, president of the Society for Technical Communication, Washington DC chapter
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Tag Archives: Web writing

How to Choose Your Words on the Web? Put Them to the Test

Posted on December 6, 2018 by Marcia Riefer Johnston
word choice in call to action

Even a slight change in wording can alter your text’s impact on a given audience—and not always in the way you’d predict. Continue reading →

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Tagged Call to action, Content marketing, Marketing writing, Web writing, Word choice, Writing

By Marcia Riefer Johnston

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Word Up!
Want to write more powerfully? You've come to the right book. Word Up!--an eclectic collection of essays, more inspiration guide than style guide--serves up tips and insights for anyone who wants to write with more umph.
Written by: Marcia Riefer Johnston
Published by: Northwest Brainstorms Publishing
Date published: April 27, 2013
ISBN: B00CYSB2IK
Available in Ebook Paperback
You Can Say That Again
A light look at how we fill our writing, our speech, and our thoughts with needlessly repetitive (okay, just repetitive) words. Includes a list of 750 redundant phrases we hear and use--say it ain't so!--every day.
Written by: Marcia Riefer Johnston
Published by: Northwest Brainstorms Publishing
Date published: April 6, 2015
ISBN: B00VSBRB0M
Available in Ebook Paperback
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