I’ve been thinking about language that dehumanizes. I call myself out here as a hypocrite. Continue reading
Tag Archives: Word choice
How to Choose Your Words on the Web? Put Them to the Test
Even a slight change in wording can alter your text’s impact on a given audience—and not always in the way you’d predict. Continue reading
Help Your Organization Find Its Voice [video]
What is this thing called voice? Why should anyone care? How can an organization speak with one voice, or with an approximation of consistency anyhow? Marcia has some answers for you, spoken in her own voice. Continue reading