Writing Rocks
Word Up!

“I simply love the book. It gives me ideas about my own direction. Marcia was smart to write it as a series of essays rather than attempting to create a formal style guide. She has a unique voice. I’m glad she let us hear it.”

— Eddie VanArsdall, author of Content Insomnia blog
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Tag Archives: Word choice

Words for People

Posted on January 10, 2021 by Marcia Riefer Johnston

I’ve been thinking about language that dehumanizes. I call myself out here as a hypocrite. Continue reading →

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Tagged Civil discourse, Civility, Dehumanizing language, Humanity, Metaphors, Word choice, Writing | 3 Replies

How to Choose Your Words on the Web? Put Them to the Test

Posted on December 6, 2018 by Marcia Riefer Johnston
word choice in call to action

Even a slight change in wording can alter your text’s impact on a given audience—and not always in the way you’d predict. Continue reading →

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Tagged Call to action, Content marketing, Marketing writing, Web writing, Word choice, Writing

Help Your Organization Find Its Voice [video]

Posted on January 4, 2016 by Marcia Riefer Johnston

What is this thing called voice? Why should anyone care? How can an organization speak with one voice, or with an approximation of consistency anyhow? Marcia has some answers for you, spoken in her own voice. Continue reading →

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Tagged Editing, Sentences, Syntax, Tone of voice, Voice, Voice and tone, Word choice, Writing

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Word Up!
Want to write more powerfully? You've come to the right book. Word Up!--an eclectic collection of essays, more inspiration guide than style guide--serves up tips and insights for anyone who wants to write with more umph.
Written by: Marcia Riefer Johnston
Published by: Northwest Brainstorms Publishing
Date published: April 27, 2013
ISBN: B00CYSB2IK
Available in Ebook Paperback
You Can Say That Again
A light look at how we fill our writing, our speech, and our thoughts with needlessly repetitive (okay, just repetitive) words. Includes a list of 750 redundant phrases we hear and use--say it ain't so!--every day.
Written by: Marcia Riefer Johnston
Published by: Northwest Brainstorms Publishing
Date published: April 6, 2015
ISBN: B00VSBRB0M
Available in Ebook Paperback
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