Did you enjoy my post on writing for the small screen? Are you hip to smartphones and tablets and other “external prosthetic devices”?* I recently wrote a guest post on the larger topic of mobile technology and its effects on the way people (including, notably, marketeers) do just about everything. In that post — Marketing pros: Time to think small — I describe what I heard and saw at a seminar called “The Art of Pop Tech Marketing: 2011 Mobile Technology.”
*The phrase “external prosthetic device” comes from Amber Case, who was one of the presenters at the seminar. Know any people whose machines have melded with their bodies?