Hemingway’s Style and Today’s Business Writer

My commitment to writing traces back to the moment I discovered “The Hemingway Reader.” It’s one of the books I’d grab if our house were on fire. The observations and excerpts in Charles Poore’s foreword have shaped my writing efforts in journalism, playwriting, fiction, poetry, technical writing, marketing writing—every kind of writing I’ve ever done. Continue reading

“The Language of Content Strategy”—Now Available

Curious about content strategy? Get Scott Abel and Rahel Anne Bailie’s book, The Language of Content Strategy, for which I wrote the foreword and to which over fifty content strategists contributed. This book defines terms like content auditadaptive contentcontent engineeringcontent model, and intelligent content. Beyond defining content strategy, this book exemplifies it…

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